As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people
As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers
KamaGames embarked on something of an industry first by launching a token sale in late 2018, an experimental process to test the viability of cryptocurrency in the social casino market. However, as chief executive Andrey Kuznetsov explains, the process taught the Dublin-based studio some harsh lessons
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
Welcome to the Social Gaming and Sports Betting Report 2016. This report looks into the evolution of the social casino vertical and assesses how the sports betting sector has moved on from its first unsuccessful forays into social media.
IBIS Capital published its 2015 review of the global gaming market this month. The research focuses on video, social and other mainstream games and includes case studies on esports and the monetisaiton of social and mobile games.
A perfect storm of regulatory and commercial factors is forcing a reappraisal of retention strategies among operators, iGB brought four experts together to discuss how customer retention is being redefined.
The convergence of traditional and social casino has been mentioned for as long as the social vertical has emerged as a force to be reckoned with in online gaming. For Samer Ragheb, marketing director at development studio Plumbee, there are some synergies between the two but they remain distinct, which is why a hybrid approach works so well for his company.
Ahead of the iGB-Teradata webcast 'Big data, big decisions: why analytics is the future of the gaming industry’, we spoke to Duncan Ross, Director of data science at Teradata, about why gaming companies are increasingly looking to Big Data to gain a competitive edge.