The role of an affiliate is constantly evolving, and now sees them increasingly assume the role of an influencer that engages with consumers to help them connect with, and grow to trust, brands, says Sarafina Wolde Gabriel.
The novel coronavirus (Covid-19) pandemic has seen operators, regulators and governments in multiple countries take action to ensure players are protected from gambling harms during nationwide lockdowns. Ampersand, Clarion Gaming’s open source discussion forum, held its inaugural online edition to discuss what these efforts mean for the sector. By Ewa Bakun and Robin Harrison
iGaming affiliate marketing specialist Atemi has guaranteed every staff member’s role and pay amid the novel coronavirus (Covid-19) pandemic, going as far as to offer support if spouses or partners are laid off.
The arrival of the Betting and Gaming Council comes at a time when the industry finds itself under pressure to demonstrate its commitment to safer gambling, with marketing compliance at the centre of the debates. Income Access' Erica Anderson discussed the path forward with three experienced stakeholders
New figures from the UK’s Advertising Standards Authority (ASA) reveal that children are now less likely to be exposed to gambling advertising on TV, though industry ads comprised a marginally higher percentage of all promotions seen.
A cultural shift in the industry has seen operators look to ramp up their responsible gaming controls, with many bringing in external help to do so, writes Daniel O’Boyle. But can external consultants really play a role in changing company culture?