Multi-channelling is no longer the reality of a few tech-savvy enthusiasts, but the reality for millions, writes Anant Swarup, founder and director of MediaRunSearch, and igaming operators must respond to users' needs and habits.
Igaming generated a global gross win of €26.7bn in 2012, an increase of 7,2% on 2011 and is set to record a global gross win of €26.7bn in 2013, industry figures published by IGB data partner H2 Gambling Capital reveal.
Most online transactions take place without any fraud occuring but the perception of fraud is a hugely important concept in online payments. It remains a constant worry for consumers and merchants alike.
From Everything Everywhere (T-Mobile and Orange) and Vodafone to the major US operators such as AT&T, Verizon and internet giants like Google or eBay-Paypal, the big mobile and web players are all preparing the field for m-payments.
Near Field Communications (NFC) are used in a wide range of settings (such as reloading your public transport card) and present obvious benefits for m-payments. iGaming Business's Payments Report provides the overview on NFC.
Payments are an integral part of the igaming experience and possibly even more so for the mobile gambling sector. Aideen Shortt gives an overview of the mobile payments industry, the issues to must to gain wider acceptance and how mobiles are perceived in different regions of the world.
With personalisation and localisation of services high on the agenda of many gaming operators, understanding the demographics and motivations of sports bettors can greatly enhance the effectiveness of product development strategies and customer retention initiatives.
Mobile betting or gaming is now ubiquitous and all encompassing as data and information is available at the tip of our fingers. This excerpt from the iGaming Business Digital sports betting report looks at 'Betting and connected portable devices', notably how smartphones are getting even smarter and download for mobile apps.
the London 2012 Olympics present firms with a great opportunity to advertise and reach out to millions of people across the world, but you'd be well advised to read the advertising small print that comes with ysing the Olympics to back up your message, as specialist gaming lawyer Peter Wilson explains
With the London Olympics looming large on the horizon this Summer, Nicky Senyard, chief executive of affiliate management specialist Income Access, explains how operators and affiliates can make the most of the biggest sports event in the world.