Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
Ahead of the iGB-Teradata webcast 'Big data, big decisions: why analytics is the future of the gaming industry’, we spoke to Duncan Ross, Director of data science at Teradata, about why gaming companies are increasingly looking to Big Data to gain a competitive edge.
Most online transactions take place without any fraud occuring but the perception of fraud is a hugely important concept in online payments. It remains a constant worry for consumers and merchants alike.
From Everything Everywhere (T-Mobile and Orange) and Vodafone to the major US operators such as AT&T, Verizon and internet giants like Google or eBay-Paypal, the big mobile and web players are all preparing the field for m-payments.
Near Field Communications (NFC) are used in a wide range of settings (such as reloading your public transport card) and present obvious benefits for m-payments. iGaming Business's Payments Report provides the overview on NFC.
Payments are an integral part of the igaming experience and possibly even more so for the mobile gambling sector. Aideen Shortt gives an overview of the mobile payments industry, the issues to must to gain wider acceptance and how mobiles are perceived in different regions of the world.