Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
Welcome to the Social Gaming and Sports Betting Report 2016. This report looks into the evolution of the social casino vertical and assesses how the sports betting sector has moved on from its first unsuccessful forays into social media.
After a hugely successful launch in 2015 the iGaming North America 2016 awards were presented during a prestigious ceremony on the third day of the iGaming North America Conference to a crowd of industry executives.
A perfect storm of regulatory and commercial factors is forcing a reappraisal of retention strategies among operators, iGB brought four experts together to discuss how customer retention is being redefined.
Online gaming marketing services provider XLMedia has completed the acquisition of social and mobile gaming marketing firm ExciteAd Digital Marketing (EDM) in a deal worth up to $19 million (€14.5 million) in cash and shares.