Digital market software provider Optimove has announced the launch of Self-Optimising Journeys, a new artificial intelligence solution that it said autonomously determines ways to guide customer behaviour.
Compliance monitoring specialist Rightlander.com has announced the launch of a new ‘fast track’ bonus tracking report for Spain in response to the government’s decision to restrict online gambling advertising during the novel coronavirus (Covid-19) pandemic.
Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind
Paddy Power is the go-to betting and gaming brand for UK punters, according to a new report into gambling-related search terms by Pi Datametrics, with horse racing still the most popular sport despite declining search activity