• video
    21 August 2014

    The Importance of Quality Content and the Impact on SEO

    Filmed at the Betting Trends and Strategies conference this panel of experts will discuss how clear, impactful, well written content is becoming more critical to search, and whether content is replacing traditional marketing and PPC acquisition tools? And does better quality content result in better acquisition?

  • video
    21 August 2014

    International Gaming v UK Model

    Filmed at the Betting Trends and Strategies 2014 conference this panel of experts will debate whether the UK gambling model be the template for other countries? Are there any lessons new jurisdictions can learn from the UK setup? Is the UK losing its way with the current moral backlash? And is perhaps, the Hong Kong Jockey Club system a better gauge for the future as the UK becomes more diluted?

  • video
    21 August 2014

    Future Mobile and Operating System Development

    Filmed at the Betting Trends and Strategies conference this panel of experts will discuss whether the responsive, consolidated approach to building a suite of platforms is the correct approach or should each separate platform have distinct purpose built software? Should the customer experience be the same - an agnostic approach?

  • video
    21 August 2014

    Sponsorship Opportunities in Sport

    Filmed at the Betting Trends and Strategies conference this panel of experts will discuss what the future value of sponsorship is - will it diminish as an acquisition option or is it all about maximising the brand? What is the new bullseye of the sports sponsorship world- following the success and resurgence of darts sponsorship? How can an operator maximise value from their spend?