Predictions games are emerging as a useful way for sports betting operators to acquire customers in regulated or soon-to-regulate markets across the US. SportCaller is at the forefront of this movement, and digital performance director Paddy McDermott believes free-to-play sports games may finally be rising to prominence.
Social pool betting operator i-pools has launched a new, free-to-play fantasy horseracing game with a jackpot prize of £1m (€1.2m/$1.3m), while Matt Steer has been named chief executive of the business, after it closed a new funding round.
California-based National Basketball Association (NBA) side the Sacramento Kings is to launch a new in-stadium lounge where players can play a virtual currency predictive betting game, powered by betting and fantasy sports solutions provider Swish Analytics.
The parent company of New York-based multi-purpose venue Madison Square Garden could be set to move into the sports betting market after applying to trademark its MSG brand for sports wagering purposes across online, mobile and social media
