Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
The debate on what's best, mobile native app or HTML5, could go on forever and (understandably maybe) doesn't get everyone's juices going. But there are key criteria that must be considered when choosing between the two platforms and the reason is simple: users spend more time on their smartphones or tablets surfing the web, as Dr Chris Chrisostomidis of Intralot Interactive explains.
From Everything Everywhere (T-Mobile and Orange) and Vodafone to the major US operators such as AT&T, Verizon and internet giants like Google or eBay-Paypal, the big mobile and web players are all preparing the field for m-payments.
Near Field Communications (NFC) are used in a wide range of settings (such as reloading your public transport card) and present obvious benefits for m-payments. iGaming Business's Payments Report provides the overview on NFC.
Payments are an integral part of the igaming experience and possibly even more so for the mobile gambling sector. Aideen Shortt gives an overview of the mobile payments industry, the issues to must to gain wider acceptance and how mobiles are perceived in different regions of the world.
A lot of hype surrounds everything related to mobile and payments are no different. iGaming Business runs through what mobile payments actually entail and the different platforms making headway at the moment.