iGaming affiliate business Net Gaming Europe has reported a 24% year-on-year decline in revenue over second quarter of the year, blaming tighter regulations in a number of European markets and increased competition in North America for its struggles.
The English Football Association (FA) has charged Huddersfield Town with misconduct after ruling that the second-tier Championship club breached its regulations for kit sponsorship by carrying an oversized Paddy Power logo on the front of its shirts.
Online gambling operator Betclic Everest Group has struck a major partnership deal with French Ligue 1 football club Girondins de Bordeaux. Betclic branding will now feature on the back of players’ shirts.
Paddy Power’s non-shirt sponsorship stunt has maximised the all-important first-week impact better than all other new shirt sponsorships. But its opportunist exploitation of the debate over the ubiquity of betting brands around football could ultimately blow up in the industry’s face, argues Scott Longley