Betsson has been hit with an SEK20m fine by the Swedish Gaming Inspectorate (Spelinspektionen) for allowing customers to fund their online accounts through retail vouchers, while a branded Mastercard was ruled to offer illegal bonuses for players.
In the second part of Joanne Christie's analysis of how lotteries must evolve after lockdown, discussion turns to the content and channels of marketing campaigns, and the importance of a digital fallback for the core retail offering.
Sweden’s consumer ombudsman has ruled that Trisskrapet, a regular TV spot broadcast on free-to-air channel TV4 in which guests play Svenska Spel scratchcards, is a form of advertising, and must therefore include responsible gaming information.
Affiliate marketing business Net Gaming Europe has reported a 21.3% year-on-year decline in first quarter revenue, though new chief executive Robert Andersson claims that a refocused business has sufficient untapped potential to grow from Q2 onwards.
Performance marketing specialist Atemi has reported a year-on-year rise in revenue and new depositing customers (NDCs) during the first quarter, while the business is forecasting forecast further growth in Q2 despite the ongoing novel coronavirus (Covid-19) pandemic.
Affiliate marketing giant Better Collective has reported a year-on-year increase in revenue and profit for the first quarter, despite growth slowing towards the end of the period due to the novel coronavirus (Covid-19) pandemic.