Betsson brand Betsafe has agreed three-year sponsorship deals with Kenyan football clubs Gor Mahia and AFC Leopards, both of which had been struggling financially since the withdrawal of their previous sponsor, local operator Sportpesa.
The Netherlands’ Minister for Legal Protection Sander Dekker has looked to better clarify how he expects operators to avoid excessive advertising, in the latest round of parliamentary questions in the country’s igaming legislation.
The UK’s advertising standards authority has upheld three complaints against a website advertising a system for online casino bets, two for misleading and unsubstantiated claims and one for advertising gambling irresponsibly.
Sweden’s Administrative Court of Linköping has lowered two fines levied by the country’s Gambling Inspectorate (Spelinspektionen) for violations of the country’s bonus regulations after operators appealed, while rejecting two other challenges.
The UK’s Advertising Association (AA) has rejected proposals from the Gambling Related Harm All Party Parliamentary Group (APPG) to ban all forms of gambling advertising, saying that such a move is not necessary at present.
The Swedish Gaming Inspectorate (Spelinspektionen) has set out plans to launch a new marketing campaign to promote its Spelpaus.se self-exclusion scheme, after admitting that players' awareness of the system was limited.
That Google chose to warn now of the impacts of an algorithm update that won’t take full effect until 2021 indicates just how important a staging post this will be in its drive to ensure user-friendly sites win out in the rankings. Martin Calvert runs through what constitutes positive Page Experience for the search engine giant and how igaming websites can adjust their SEO strategy now to ensure their traffic doesn’t take a hit
Alternative media business Media Central Corporation has entered a number of affiliate marketing partnerships with esports gambling websites as part of an effort to further monetise its new ECentralSports digital media platform.
Betsson has been hit with an SEK20m fine by the Swedish Gaming Inspectorate (Spelinspektionen) for allowing customers to fund their online accounts through retail vouchers, while a branded Mastercard was ruled to offer illegal bonuses for players.