National Football League (NFL) franchise the Denver Broncos has signed up its second sports betting partner, with BetMGM to open a new lounge at the team’s Empower Field at Mile High stadium through the agreement.
In June the key metrics returned to pre-Covid-19 levels, which is good news for the industry. Now is an ideal time for operators to implement best practice-based methodologies to reap the benefits of their new and existing players
The English Football League (EFL) has criticised proposals to introduce a ban on betting sponsorship in British sport, saying that the sector contributes more than £40m (€44.4m/$49.8m) each season to the organisation and its clubs.
British gambling trade body the Betting and Gaming Council and the Gambling Commission have welcomed the House of Lords' committee recommendations for regulator change in Great Britain, while looking to highlight recent progress towards tacking gambling harm in the market.
PointsBet has achieved a pair of industry firsts through its exclusive partnership with the Detroit Tigers, becoming the first sportsbook to partner a Major League Baseball (MLB) team and the first to partner a Michigan-based sports franchise.
Betsson brand Betsafe has agreed three-year sponsorship deals with Kenyan football clubs Gor Mahia and AFC Leopards, both of which had been struggling financially since the withdrawal of their previous sponsor, local operator Sportpesa.
The UK’s Advertising Association (AA) has rejected proposals from the Gambling Related Harm All Party Parliamentary Group (APPG) to ban all forms of gambling advertising, saying that such a move is not necessary at present.
Alternative media business Media Central Corporation has entered a number of affiliate marketing partnerships with esports gambling websites as part of an effort to further monetise its new ECentralSports digital media platform.
Betsson has been hit with an SEK20m fine by the Swedish Gaming Inspectorate (Spelinspektionen) for allowing customers to fund their online accounts through retail vouchers, while a branded Mastercard was ruled to offer illegal bonuses for players.