ParionsSport, the sports betting brand of French gaming operator La Française des Jeux (FDJ), has extended its partnerships with Ligue 1 football clubs Olympique de Marseille and Olympique Lyonnais for a further two seasons.
Online sports betting operator PointsBet has entered into a partnership with National Basketball Association franchise the Indiana Pacers, as well as confirming the locations for three new off-track betting facilities in Illinois.
Integrity body the Global Lottery Monitoring System (GLMS) warned sports clubs of the “damage to sports integrity” that may result from sponsorship deals with Asian-facing betting companies who operate primarily in unregulated jurisdictions.
National Football League (NFL) franchise the Denver Broncos has signed up its second sports betting partner, with BetMGM to open a new lounge at the team’s Empower Field at Mile High stadium through the agreement.
The English Football League (EFL) has criticised proposals to introduce a ban on betting sponsorship in British sport, saying that the sector contributes more than £40m (€44.4m/$49.8m) each season to the organisation and its clubs.
PointsBet has achieved a pair of industry firsts through its exclusive partnership with the Detroit Tigers, becoming the first sportsbook to partner a Major League Baseball (MLB) team and the first to partner a Michigan-based sports franchise.
Betsson brand Betsafe has agreed three-year sponsorship deals with Kenyan football clubs Gor Mahia and AFC Leopards, both of which had been struggling financially since the withdrawal of their previous sponsor, local operator Sportpesa.
Alternative media business Media Central Corporation has entered a number of affiliate marketing partnerships with esports gambling websites as part of an effort to further monetise its new ECentralSports digital media platform.