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Marketing » Social Gaming
  • daily_news
    19 June 2019

    WH and Betfair warned after ads appear in Looney Tunes app

    The UK’s Advertising Standards Authority (ASA) has warned William Hill and Flutter Entertainment to refine how their advertising targeting strategies, after promotions for each operator appeared in an app seen as being of particular appeal to minors.

  • news_analysis
    15 February 2019

    The igaming industry's 2019 predictions: part two

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part two we hear from analysts and experts on technology and innovation and people

    Subscriber content
  • news_analysis
    14 February 2019

    The igaming industry's 2019 predictions: part one

    As 2019 begins, we talk to the sector’s leading founders, experts and opinion formers about the opportunities and challenges set to define igaming this year. In part one we hear from operators and suppliers, regulatory experts and marketers

    Subscriber content
  • news_analysis
    18 October 2018

    Bragging rights — the key to monetising social slots

    Operators could be missing a trick by focusing too much on reaching out to new players instead of tapping up their existing player base, says Guy Hasson

    Subscriber content
  • daily_news
    29 August 2018

    SportsHero builds on Indonesia launch with LaLiga deal

    Becomes official sports app partner for Spanish football body

  • daily_news
    14 August 2018

    KamaGames makes crypto move with token sale

    CEO says player retention will be boosted through $25m initiative

  • daily_news
    15 June 2018

    KamaGames adds MTT and Split Bet Poker

    European social mobile poker operator KamaGames has strengthened its flagship Pokerist title by launching a new game, Split Bet Poker, and adding the popular Multi-Table Tournaments (MTT).

  • daily_news
    31 May 2018

    KamaGames partners with “The Yogscast”

    Pokerist developer targeting "signficant and rapid growth" through partnership with Twitch and YouTube publishers of gaming-related content

  • daily_news
    13 February 2018

    Gaming Realms expands partnership with ITV

    Gaming Realms has enhanced its relationship with UK commercial broadcaster ITV by signing a new, multi-show game licensing agreement

  • news_analysis
    24 November 2017

    Social casino: dirty trumps glitzy in slots

    Slots creators too often forget the formula for what makes a game popular, argues social slot consultant Guy Hasson

    Subscriber content
  • news_analysis
    18 October 2017

    Social gaming UA: 'influencers bring traffic and build brand image'

    Vivid Games' Jan Chichłowski explains what’s driving new users in gaming and how to maximise user acquisition methods

  • daily_news
    25 September 2017

    Endemol Shine, Black Cow unveil ‘Playzido’ platform

    Endemol Shine Group has announced a joint venture with Black Cow Technology to launch a new B2B games platform.

  • daily_news
    19 September 2017

    Rovio secures sleeve sponsorship deal with Everton

    Social games developer Rovio Entertainment has secured a partnership with English Premier League football club Everton.

  • daily_news
    21 August 2017

    Playtika signs shirt sponsorship deal with Sevilla

    Social gaming brand Playtika has agreed a multi-million-dollar deal to become the new main shirt sponsor of Spanish LaLiga football club Sevilla.

  • news_analysis
    31 July 2017

    Social casino: 'PC market still earns north of US$1bn annually'

    In the second of our interviews with speakers from Casual Connect USA, SuperData’s lead social casino analyst Carter Rogers explains why and how publishers should continue to target PC players.

  • news_analysis
    27 April 2017

    Gaming Realms targets profitability through own content

    As Gaming Realms moves towards profitability by concentrating on its own games, iGaming Business spoke with chief executive Patrick Southon.

    Subscriber content
  • news_analysis
    2 March 2017

    Social casino Q4 update: market worth US$3.8bn

    SciGames, PlayStudios and Product Madness finished 2016 strongly, the latter overtaking DoubleDown as fourth largest publisher. 

    Subscriber content
  • news_analysis
    20 December 2016

    Q&A with KamaGames' Kevin Egan

    As KamaGames and Tango get ready to extend their partnership with a third title, 3D Blackjack for Tango, iGaming Business talks to KamaGames' business development manager about the evolving partnership.

    Subscriber content
  • news_analysis
    15 December 2016

    Proven action to improve retention

    Gamification is a much-used term for social gaming but it also works well in RMG and is simple to implement, writes Guy Hasson.  

    Subscriber content
  • report_content
    5 December 2016

    iGaming Business Mobile Gaming & Tech Report 2016

    Read the latest iGaming Business report to find out about mobile CRM, payments, data, mobile design, advertising and case studies from Ladbrokes, BetVictor and Sky Bet.

    Subscriber content

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