SBTech enters South African market with Bet.co.za

7 April 2020

iGaming technology supplier SBTech has entered the South African market for the first time, launching its full sportsbook and igaming platform with Bet.co.za, one of the country's leading online and mobile sports betting brands.

The new offer includes an innovative Lucky Numbers product and an integration with BetGames.TV, enabling players to bet on live lottery draws and live games, using bespoke, localised payment options.

The partnership also sees Bet.co.za take advantage of a tailored trading and risk management strategy localised for the South African market.

The partnership marks SBTech’s entry into another regulated jurisdiction, continuing the firm’s international development strategy.

“We are thrilled to enter another major regulated market with Bet.co.za, one of South Africa’s premium gaming operators," SBTech chief development officer Andrew Cochrane said.

“A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with Bet.co.za marks a key milestone in this ongoing partnership.”

Scott Canny, CEO, Bet.co.za, added: “SBTech is renowned for its cutting-edge technology and by migrating to its platform we will be able to offer our customers an enhanced, elevated and fully customised experience unlike anything else available in the South African market.”

“Our local marketing expertise and SBTech’s product are a perfect match and Bet.co.za is now positioned to cement its place as the best online bookmaker in the country.”