SBTech and extend mobile betting to Denmark

17 July 2013

Sportsbetting solutions provider SBTech has extended its partnership with Gaming Media Group-owned Danish operator Mermaidbet.df to offer its mobile betting platform to the regulated Danish market.

SBTech’s HTML5-based platform is compatible with all mobile devices and offers users access to over 8,000 monthly live events in addition to the ability to deposit and track transactions.

The deal will strengthen SBTechs’ position in the field of providing a suite of sportsbetting products for regulated markets.

Itai Zak, SBTech chief executive, said: “We know how important mobile betting solutions are to our sportsbook clients and I'm certain our mobile betting platform will allow Mermaidbet to provide its customers with state-of-the-art mobile betting capabilities and gain an even greater share of the regulated Danish market.”

Crispin Nieboer, Gaming Media Group chief executive, added: “We're already pleased with SBTech's sportsbetting platform; its very experienced in both the development of high performing sportsbetting solutions and adherence to strict regulatory guidelines, so it's a logical next step for the progression of the Mermaidbet offering.”