Relax Gaming announces Let’s Get Ready to Rumble and It’s Time in first branded content deal

20 May 2019

Relax Gaming, the content provider and distribution platform, has laid down a marker with the unveiling of two new branded Boxing and Mixed Martial Arts (MMA) slot titles, Let’s Get Ready To Rumble and It’s Time.

The games will feature the likenesses and catchphrases from world-famous ring announcers Michael “The Voice Of Champions” Buffer and Bruce “The Voice Of MMA” Buffer.

Michael will lend his iconic delivery to Let’s Get Ready to Rumble, while Bruce’s delivery of MMA’s most recognisable phrase will feature in It’s Time.

Simon Hammon, chief product officer at Relax Gaming, said: “We are delighted to unveil Relax Gaming’s first network branded productions, which feature partnerships with the iconic and world renowned Michael and Bruce Buffer.
“As we continue to capitalise on our rapid growth and market presence it seems a natural step to get disruptive in the best possible way, with games that feature the most iconic announcers in sports. Both games will include diverse mechanics and design styles highlighting the versatility of the Relax Gaming offering.”

Bruce Buffer said: “My brother and I are thrilled to be entering the world of video slots with a team as professional as Relax Gaming. Its ability to capture the essence and exhilaration of fight night has resulted in a hugely entertaining project.
“Sports fans, especially those keen on Boxing and MMA, will have the opportunity to strive for greatness with two games that promise to deliver. To sports and gaming fans everywhere, we look forward to seeing you in the ring!”

Relax Gaming is a supplier, aiming to offer fresh content and has more than 570 games. This is the company’s first foray into branded content but far from the first for CPO, Simon Hammon. The provider has significantly grown its commercial footprint in recent months, signing numerous agreements with some of the industry’s most recognisable names.