The reality of real-time marketing

6th September 2016

In this webinar we will explore the current state of online marketing and how it can be improved to provide intelligent multi-channel relationships with players.

Driven by big data analytics, we will share how gamification and insight can ensure operators understand their players and respond appropriately to maximise engagement and lifetime value across their game portfolio.

We address the data challenges and focus on how the industry can be better at:

  • Responsive onboarding
  • Churn prevention and low balance management
  • Recognising problem gambling behaviours
  • VIP management Delivering cross promotion objectives

You‘ll be surprised at what can be achieved - all illustrated by real life successes.

DeltaDNA CEO Mark Robinson will take you through the principles of gamification and how they apply to mobile gaming. He‘ll discuss examples of personalised marketing that you can undertake now, as well as showing you how you plan for automated, real-time and personalised marketing.


Mark Robinson
Job title:


Mark has over 20 years‘ experience in data mining. He co-founded deltaDNA in 2010 to enable companies to create better online experiences.

DeltaDNA provides real-time CRM technology driven by big data analytics to the online gambling sector. The platform manages each element of the player lifecycle, from on-boarding to VIP management, increasing engagement and lifetime value by making your online environments intelligent and personal.