Product innovation in sports betting: What's next?

25th March 2015

The betting industry is going through a massive period of change: increasing numbers of markets are regulating and operators are having to adapt as required.

Recent innovations have included the drive to mobile, the diversification of live betting and the rise of new features including cashout and partial cashout. But where is future innovation going to come from in a business (sports betting) that has become highly commoditised?

Leading operators have identified product innovation as crucial to growth and stickability – so what’s next for sports betting product innovation?


Liam Casey, Chief Executive of Tailorbet, discussed:

• Differentiation vs. innovation for betting companies.

• The evolution of sports betting and what is driving innovation in the vertical.

• What does the industry think? Some opinions.

• Who's done it well: operators that are innovating successfully.

• Outlook: what are the potential next innovation battlegrounds for betting companies?




You can download the webinar slides by clicking here on view them below. 



Liam Casey
Job title:


Liam has over 10 years betting & gaming experience. He has worked for industry leaders, including 7 years at a pioneering North American focused betting & gaming operator, and stints as Head of Operations and Marketing at Amaya’s former B2C business, WagerLogic, as well as a Managing Director at Betsson Group, in Malta. He’s been at the forefront of innovation by working closely with many of the industry platform leaders, and currently oversees the development and growth of Tailorbet’s unique P2P sportsbetting network.