yellowHEAD to discuss unique user acquisition approach at Casual Connect USA

19 July 2017

yellowHEAD, a market leader in user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), will join social casino experts at Casual Connect USA in Seattle this August to talk about user acquisition and retention.

With a proven track record of successfully growing social casino games such as Playtika, Zynga, Scientific Games, GSN and more, yellowHEAD head of social Ori Meiry will share with game developers and publishers unique approaches and key insights to help them achieve greater UA results.

The company has robust experience in paid user acquisition campaigns with large budgets on Google and Facebook for some of the best mobile games in the world.

In 2013, online casino industry veterans Gal Bar and Shai Karmi saw a unique opportunity in the market to empower game developers with holistic marketing solutions that convert first impressions to valuable deposits, significantly improving the marketing funnel.

Today, yellowHEAD boasts a team of over 70 marketing experts, in-house algorithms that predict user behaviours, trends and lifetime value, as well as a professional creative studio.

Gal Bar, yellowHEAD CEO, said: “Our unique approach combines deep understanding and precise prediction of the influence of paid and organic acquisitions on one another, and currently no one in the industry can offer this.”

This guiding vision enabled yellowHEAD to obtain an overarching perspective of the industry in terms of products, marketing strategies, trends, KPIs and more, and become one of the leading companies in the UA, ASO and SEO arenas.

Join Ori Meiry and fellow experts from Zynga, Playtika, DoubleDown Interactive, and Eilers & Krejcik Gaming to discuss the changes witnessed this past year in user acquisition and retention, what the gaming community may look forward to in these fields, and what techniques and tools you can adopt today to improve your acquisition efforts.

To schedule a meeting with yellowHEAD at Casual Connect USA on August 1-3, please send a meeting request and/or visit booth #403 at Benaroya Hall in Seattle.