yellowHEAD announces Alison – a machine learning-based technology that predicts app install campaign performance
yellowHEAD, a leader in performance-based solutions that specializes in paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), announces the launch of proprietary technology Alison, which uses machine learning to enable game advertisers to predict app install campaign performance.
Engineered by the top university professors, Alison is the extension of yellowHEAD’s years of experience managing large-budget campaigns across various ad platforms (including Facebook, Google and more) for companies like Playtika, Zynga, Gett, Scientific Games and more. With a broad range of clients and gaming products, as well as cross-platform and full funnel insights, Alison is already delivering impressive results by predicting campaign performance for these companies.
Eyal Argon, Marketing Relations Director at Playtika, says, “Since we’ve been working on Caesars Casino with Alison and the yellowHEAD team, we’ve seen a 27% increase in ROAS from our User Acquisition campaigns.”
Alison adds the power and scale of machine learning to yellowHEAD’s holistic user acquisition approach that combines paid and organic solutions. In addition to bringing higher LTV players to the game, this gives advertisers the ability to uncover previously inaccessible insights and minimize advertising budget waste.
The technology analyses over 70 parameters and draws actionable conclusions, based on millions of historical data points, using an advanced machine learning model. An intelligent subsystem constantly analyzes the accuracy of the results predicted and teaches itself how to improve based on previous experience. With Alison, yellowHEAD experts can take actions to optimize campaigns based on predicted results across ad platforms.
“Since the inception of yellowHEAD, our solutions have been driven by the vision of full-funnel impact, understanding the player behaviour from the first impression of an ad all the way to becoming a top-value user. It demands continuously refined methodology, data-driven automation, and persistent innovation. The age of artificial intelligence is already here, marking the next generation of mobile advertising, and we’re happy to be a part of it,” said Gal Bar, Co-Founder and Co-CEO of yellowHEAD.
“I have confidence that Alison will move the needle in the advertising space. This technology is a strategical supplement to our holistic solutions implementing the company’s vision of full-funnel measurement and lifetime value (LTV) prediction modeling. And we will continue to further intensify our technological development to better understand and predict the user journey from an ad click throughout the entire lifetime in the app.”
Founded in 2013, yellowHEAD is a market leader and top marketing partner of many of the biggest advertisers in the world, including Tinder, WeWork, Playtika, Product Madness, League of Legends and more. The company offers a holistic approach that combines fully-managed paid and organic solutions based on top UA, ASO & SEO methodologies and predictive technology to help advertisers efficiently grow on a global scale.