Helio Gaming lottery goes live with Game Interaction

21 August 2018

Lottery supplier Helio Gaming has agreed a deal to integrate its full suite of games, including the flagship Lotto Hero product, with Game Interaction.

The platform provider supplies a number of operators whose players will now have the chance to win big from small stakes in a number of tailored jackpot games.

Requiring no skill or pre-existing knowledge, the games boost acquisition and retention and enhance an operator’s ability to cross-sell to both casino and sportsbook players by offering high-frequency, life-changing prizes.

Helio Gaming CEO Richard Mifsud said: “We are very proud of Lotto Hero and our new suite of lottery games and happy that Game Interaction has signed up to utilise them.

“The games are designed to attract new and existing players and will appeal to a wide-range of demographics. We are confident this partnership will be very beneficial for both parties.”

Francesco Arena, CEO at Game Interaction, added: “Acquisition and retention has never been more crucial, so taking on Helio Gaming’s portfolio, including Lotto Hero, will provide a welcome boost for our operators.

“We are always looking to stay one step ahead of our competitors and these truly interactive lottery products are sure to excite players and help our partners achieve that goal.”

Hosted on a multi-tenant platform which enables it to be provided to players around the world through operator websites, Lotto Hero guarantees operators risk-free distribution with an attractive commission structure that offers higher returns than products such as slots.

The product is one of a number of customisable new games devised by the Malta-based provider, including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.

With unlimited jackpots, the draws can use the Helio Gaming-certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.