ComeOn launches guest play

14 June 2018

Cherry-owned operator ComeOn has launched a Gästspel, or guest play, option on in Sweden.

Customers in Sweden can now choose if they want to become a member or if they want to play as a guest.

As a member, customers are offered a full package including a welcome offer; as a guest, players can begin playing without a time-consuming registration process, and withdrawals will be sent within 15 minutes.

Tomas Johansson, interim CEO of ComeOn, said: “We see that different types of customers want different things. Some prefer the membership option where they get a great customised experience, while others value speed and ease of use.

“It feels great to be able to cater for everyone’s preference, and guest play is a great complement to’s already popular membership option.”

Guest play is enabled on's mobile site and app, via a secure and easy-to-use pay and play service.

The full Know Your Customer (KYC) solution on every deposit allows customers to play instantaneously without having to go through a time-consuming registration process. The withdrawal process is also one of the fastest on the market.

ComeOn is a leading player in the rapidly expanding online gaming market via mobile, tablet and desktop, with well-known brands and strong positions, primarily in casino and sports betting.