16 April 2018

With fully automated solutions bringing in-play within the reach of all operators, a comprehensive in-running offer is no longer a USP for operators. So how can they make their product and offer stand out from the crowd in this vital World Cup year? How can they use the real-time data and analytics at their fingertips to provide in-play bettors with genuinely personalised offers and experiences? How can they safeguard data from the effects of 'ghost games' and betting market manipulation? What are the main technical challenges facing providers and operators in 2018 and how can these be overcome? How can operators broaden in-play’s appeal beyond its existing constituency into younger demographics?

We address all these questions and many more in this year’s In-Play Focus:

• Making virtual a reality
• What price success?
• Exorcising ‘ghost games’
• Mind the gap
• Make sure younger players stick
• Get on-stream with personalisation
• Getting on message
• Colouring the white label

This supplement has been created in association with Inspired with support from Aspire Global, BtoBet, Kambi, SBTech, Sportradar, FSB and OtherLevels.

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