PIMS-SCA announce winner of £25,000 Santa Search

Leading promotional risk management company, PIMS-SCA, is delighted to announce a £25,000 winner of their online Christmas Santa Search scratch card game. 
At the end of each year, PIMS-SCA distributes an online Christmas game to clients and suppliers offering the chance to win a cash prize, fully insured via their prize insurance product.  The 2013 campaign offered players the chance to win £25,000 by searching for three Santa’s behind closed shutter windows.
The game plays ‘The 12 days of Christmas’ song and has Christmas themed characters  such as snow men and reindeer hiding behind some of the windows, as well as the three Santa’s needed to win the top prize. The simple yet effective game, allows players unlimited free-plays of the game before they try for their ‘one-shot prize play’ worth £25,000.
The winner of the £25,000, Mr John Kirk of Counter Attack Promotions commented, “To say I am excited is an understatement!  I tried the test example twice and took my inspiration from the film Maverick where Mel Gibson closes his eyes and concentrates on his winning cards. So I closed my eyes and clicked three times, moving the mouse each time, opened my eyes...and saw the message saying Congratulations you are a £25,000 Santa Search winner with PIMS-SCA!”
“I am looking forward to spending some of the money taking my wife to Tuscany, my grandchildren to Disneyland Paris, making a donation to The West Midlands Air Ambulance Service that I have supported for about 20 years and maybe an Apple i-Mac for myself.”
Talking about the campaign, Sales Director at PIMS-SCA Matt Butcher, has said “This is the third time we have done this promotional Christmas game and we are thrilled to have a winner! We certainly hope it was a Merry Christmas for John and it will be a great start to 2014 for him and his family.”