Patagonia Entertainment rebrands as Salsa Technology

24 January 2020

Market-leading B2B iGaming technology provider, Patagonia Entertainment, is rebranding as Salsa Technology to set the platform for its next stage of expansion.

Over the past seven years the company has grown to become the dominant force in Latin America and a global player in the iGaming market. This new identity incorporates the company’s dedication to globalization, localization and innovation within the igaming world.

Latin American culture flows through the business today despite its global presence and the new brand stays true to the company’s unrivalled localised market knowledge. 

The new brand gives Salsa Technology scope for accelerated growth. Game design was where it all began and the Salsa Technology rebrand is being complemented with the relaunch of the famous in-house design studio. This will see several innovative and immersive games releases, including the exciting Halloween Groove Bingo and the recent LatAm classic Jogo dos Bichos Praia.

Salsa Technology has already signed its first content partnership which will be announced on Monday 27 January 2020.

Anyone wishing to find out more about the rebrand and the business plans for the year can do so at ICE London 2020.

Salsa Technology’s chief executive Peter Nolte said: “We’re incredibly proud of Patagonia Entertainment’s journey to this point and our rebrand gives us the platform to expand even further across the iGaming world.

"Latin American culture flows through the business today despite our global position. Salsa Technology encapsulates our essence perfectly and will help us deliver on our company vision of becoming the world’s best B2B developer of bespoke technology solutions for the iGaming industry.”