This report examines the main issues surrounding the growing digital sportsbook industry including betting market overviews, areas of opportunity, factors affecting growth, marketing strategies, regulatory issues, the growing role of smartphones, social and in-play betting. Globally, sport fulfils an important role in society - socially, economically and in terms of entertainment. Betting is a complementary and popular form of entertainment and in itself creates a heightened interest in sports events. It enhances the appeal of competitions particularly when ‘in-play’ or live betting is thrown into the mix.
- Global betting market overviews by region
- Strategies into areas of opportunity: how you can expand and grow
- Important factors affecting growth in the industry and how to avoid the pitfalls
- Discover the marketing strategies of online and mobile sportsbooks
- Regulatory issues and the growing role of smartphones and how it’s affecting sports betting offerings
- Social media and in-play betting
As gambling is made more accessible and convenient, consumers may choose to allocate a greater portion of their discretionary income to this particular form of entertainment. Compared with other online gaming and gambling genres, the sportsbook is the most effective way to attract and retain customers, with a lower cost per customer acquisition, the longest life span and the best cross-selling potential. A large proportion of customers have been with online sportsbooks for more than two years and are still contributing significantly to their bottom lines, according to industry insiders.
The online sportsbook industry has expanded considerably over the past few years with hundreds of sites now available for customers to choose from. Insiders expect the number of new entrants to slow down rapidly however in the next few years with each of the major online sportsbooks looking to diversify into foreign markets for growth.