Yggdrasil social media tool lets gamers share winning spins

12 August 2016

Gamers can now watch replays of their winning spins or share them via social media thanks to a pioneering promotional tool offered by content supplier Yggdrasil Gaming.

The new tool, known as BRAG, is part of the player-facing subsection of Yggdrasil’s BOOST collection of promotional tools.

Yggdrasil said BRAG can help improve operators’ organic social media volume by encouraging players to share replays of winning spins on Facebook and Twitter.

The replay and share functionality will initially allow players to watch and share replays of winning rounds on Yggdrasil’s tournament leaderboard.

Yggdrasil chief executive Fredrik Elmqvist said: “There is nothing wrong with a bit of bragging, and with Yggdrasil’s new BRAG tool we are giving players the opportunity to share their success with the world.”

The developer said early testing has shown the tool to be hugely popular with players, increasing engagement and improving the overall experience.

Elmqvist said: “Once again Yggdrasil has launched an industry-first innovation which has the potential to drive revenues for operators and create a more engaging experience for users. There will be plenty more to come from BRAG, with new features to be rolled out in the coming months.”

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