Yggdrasil signs ‘landmark’ deal with William Hill

31 January 2017

Yggdrasil Gaming has entered into a content partnership with William Hill.

Under the agreement, which Yggdrasil descried as a “landmark” deal for the firm, William Hill will gain access to the developer’s full suite of slots.

William Hill, which has opted for a direct integration, will also be able to utilise Yggdrasil’s ‘BOOST’ collection of in-game promotional tools and ‘BRAG’ social sharing tool.

“We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector,” Willian Hill’s gaming commercial director, Graeme Powrie, said.

“We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”

Fredrik Elmqvist, chief executive of Yggdrasil, added: “William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks.

“Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”

Related article: Yggdrasil maps out Italian expansion plans