Yggdrasil details ‘White Label Studios’ concept

16 September 2016

Yggdrasil Gaming has unveiled a new concept that it said will allow operators to create bespoke slots content.

Operators that use ‘Yggdrasil White Label Studios’ will be assigned a team that will produce permanently exclusive content based on Yggdrasil’s technology platform and promotional tools such as ‘BOOST’ and ‘BRAG’.

Clients will require minimal technical competence in games design, with White Label Studios to handle the construction of the game client, as well as provision of the remote game servers, performance testing, certification and translation.

Fredrik Elmqvist, chief executive of Yggdrasil, said: “Yggdrasil White Label Studios allows us to make a strategic commitment with operators where we both focus on what we know best.

“An operator knows its customer base, brand and strategy better than anyone else, and we can now enable and deliver on that with our industry-leading platform and developmental expertise.

“Exclusive and customised content is a key differentiator for operators, and it is far more cost-efficient for operators to work in partnership with Yggdrasil to develop this type of content.

“White-label solutions have proved extremely popular in this industry when it comes to platform provision, but this is the first time anyone has offered white-label game design; it is going to revolutionise the way slots are developed.”

Related article: Yggdrasil picks up two licences in Romania