William Hill strikes sports betting deal with broadcaster CBS
Bookmaker William Hill has entered into a wide-ranging sports betting partnership with the CBS Sports division of US television network CBS.
Under the strategic agreement, William Hill will serve as the official sportsbook and wagering data provider across all CBS Sports platforms.
The new partnership will begin in March with initial integrations on CBS Sports digital platforms, with a full rollout planned for the fantasy football season.
CBS Sports will be able to utilise William Hill’s odds, experts and more than 140 sportsbooks to enhance its current digital offerings, with the aim of delivering deeper information and programming, and further engaging bettors and fans.
The agreement will also include opportunities to feature William Hill data, odds and markets across CBS television programming.