William Hill scores extension with Tottenham
William Hill has signed a multi-year extension to its partnership with English Premier League football club Tottenham Hotspur.
The bookmaker, which began its relationship with Spurs in 2016, will continue to benefit from a presence on pitchside advertising boards at Tottenham home matches and across the club’s digital channels.
Fans will also able to place bets on the William Hill mobile application via high density WiFi inside the team’s new stadium, which is due to open in time for the start of the 2018-19 season.
In addition, William Hill will continue its support of the Tottenham Hotspur Elevator Programme, which has helped young people in the club’s local area to find employment.
The bookmaker has provided a six-figure grant to fund the initiative over the past two years.
“We have built strong ties with the club, staff and the fans over the past two seasons and we are excited to grow our relationship as the club enters a significant chapter in their history with the move into their new stadium,” William Hill’s chief digital officer Ulrik Bengtsson said.
Fran Jones, head of partnerships at Tottenham, added: “This new agreement reinforces William Hill’s commitment to the club and the borough of Haringey and we look forward to continuing our partnership as we approach our move back to Tottenham and our new stadium.”
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