William Hill renews with World Darts Championship
William Hill has extended a deal to remain as title sponsor of the World Darts Championship.
The agreement will run through to the 2022 tournament.
William Hill has backed the Professional Darts Corporation’s (PDC) showpiece event since 2015 and previously sponsored the Grand Slam of Darts from 2011-2014.
The 2018-19 edition of the event will feature a record £2.5m (€2.9m/$3.3m) in prize money, including £500,000 for the overall winner, as well as a record 92 competitors.
Barry Hearn, chairman of event organiser the Professional Darts Corporation, said: “The backing of our great sponsors at William Hill and worldwide broadcasters led by Sky Sports has been matched by the incredible interest from fans who flock to Alexandra Palace every Christmas and watch around the globe.
“The World Championship has grown year-on-year in the decade since our move from the Circus Tavern to Alexandra Palace, which is the perfect home for such a prestigious event.
“Our worldwide growth, in particular through our affiliated tours, has seen greater interest than ever for spots from around the globe as emerging players battle to compete on the biggest stage in darts.”
Related article: Hills to open new Malta office ahead of Brexit