William Hill and Komani amongst new AGA members

13 January 2015

The American Gaming Association (AGA) has confirmed the addition of six new board members and three general members as part of a new membership structure approved by its board of directors late last year.

Bookmaking giant William Hill and slot machine and casino management system firm Konami Gaming are amongst the companies to have joined the organisation.

Gaming technology solutions provider CG Technology, US horseracing venture Greenwood Racing, and gaming organisation Seminole Hard Rock Gaming have also signed up.

The Las Vegas Convention and Visitors Authority, which focuses on attracting visitors to the Nevada gambling haven, completes the latest round of board member sign-ups.

The AGA has also added three new general members in the form of gaming products manufacturer Ainsworth Game Technology, merchant processing firm Electronic Transaction Systems, and global government regulatory specialist FinScan.

“Our goal is to elevate the AGA’s ability to advocate for the entire gaming industry – in Washington, in the media and in communities across America,” AGA chairman Jim Freeman said.

“In 2014, we established key building blocks in this effort, including strengthening our staff, increasing our advocacy on the value of the casino gaming industry and modernising our membership structure.

“The announcement of nine additional members – with more on the way – shows that our new direction is resonating with the industry.”

The new AGA structure also includes a ‘seat at the table’ for licensed and regulated casino gaming operators and suppliers that comply with the AGA’s Member Code of Conduct.

In addition, industry allies such as financial service providers, non-gaming suppliers and destination marketing organisations, have the opportunity to participate in the new AGA.

Related article: AGA claims unprecedented support for US casino gaming