William Hill agrees sports betting partnership with NBA
William Hill has secured a deal to become an official partner and authorised sports betting operator of the National Basketball Association (NBA) in the US.
Under the agreement, William Hill will have the right to use official NBA betting data and league branding across its mobile platforms and sportsbooks throughout the US.
William Hill will also be promoted across the NBA’s various official digital assets, including the NBA.com website, NBA app and the NBA’s social media platforms.
In addition, William Hill and the NBA will collaborate on integrity practices.