VizExplorer links up with OpenWager

19 April 2017

Casino solutions company VizExplorer has entered into a partnership with social casino platform provider OpenWager.

Under the new agreement, the companies will collaborate to launch VizExplorer SocialLink for integration with VizExplorer applications.

VizExplorer and OpenWager said that the new solution will enable casinos to use social games to drive incremental property visits.

As part of the link-up, OpenWager technology will initially be integrated with the campaignViz marketing campaign tool to give casino marketers an insight into social casino players’ cross-channel behaviour.

VizExplorer will also offer a direct marketing channel to deliver offers to prompt visits and on-property activity.

In addition, the two companies plan future integrations with the floorViz slot optimisation tool and hostVizOps sales enablement solution.

“We believe in the power of the social casinos to drive visits, engage players anywhere, and extend a casino’s brand to social and mobile, and look forward to partnering with VizExplorer to prove the use case to operators considering the move to a social casino,” OpenWager chief executive John Cahill said.

Ian Bonner, chief executive of VizExplorer, added: “Many customers are already dabbling with social casinos, but are missing the deeper analytics and direct marketing ability to help them truly understand and engage this audience.

“Adding analysis of social gaming behaviour is a boon for marketers seeking to connect with players when they’re online and on their mobile devices.”

Related article: Sky Bet and OpenWager launch new social casino