Videoslots enlists Betradar to support sportsbook launch

30 October 2019

Online casino operator Videoslots has brokered a deal with Betradar’s Managed Trading Services (MTS) division as it prepares to enter the sports betting vertical in 2020.

Under the agreement, Videoslots will use the Integrated Trading Solutions (ITS) component of Betradar’s MTS risk management and trading solution, and will maintain its own trading strategy.

Betradar, a subsidiary of Sportradar, will also provide trading advice and various risk management services to support the new sportsbook product.

Betradar managing director Paolo Personeni said of the deal: “Videoslots will benefit from our leading risk management expertise while still having full access, visibility and transparency across their entire sportsbook functionality.

“The partnership will see our traders work collaboratively with their trading team to maximise efficiencies and help deliver solid margins and returns for a healthy sportsbook.”

Videoslots' expansion into sports betting appears to be led by Martin Calleja, who joined the operator in January this year as head of sportsbook. Calleja previously served as head of football and pre-match trading for Offside Gaming. Before joining Offside, he worked as a trader for GVC Holdings and Italy's Sportalnet.

“The sports betting market is bigger than ever, and we can’t wait to get started; with Betradar’s support, we aim to build a tailor made and diverse product for our customers,” he commented.

“We already have a wealth of loyal players who are sure to benefit from this partnership as it will help us guarantee the best possible service.”

Image: Max Pixel