Valencia nets shirts sponsorship deal with Codere

9 February 2016

Spanish Liga top-tier football club Valencia has agreed a sponsorship deal with Codere Apuestas, the online betting firm that operates in the country’s regulated market.

The short-term agreement will run through to the end of the current 2015-16 season.

Under the deal, the Codere Apuestas logo will be displayed on the left sleeve of Valencia’s playing jerseys during all domestic competitions.

Codere Apuestas, a division of international gambling operator Codere, will also work with Valencia on a series of sponsorship activations, the details of which will be announced at a later date.

“Partnering with Codere Apuestas is an agreement that helps us to strengthen our business and brand, both domestically and internationally,” Valencia’s commercial and marketing director, Peter Draper, said.

We have the enthusiasm and commitment to growing and building a long-term partnership with Codere Apuestas that will be mutually beneficial.”

Ángel Fernández, director of marketing for Codere Apuestas, added: “Codere Apuestas reaffirm our support for the values ​​of sport through this sponsorship deal with Valencia CF.

“Through it, we want to strengthen our leading position in the market for on-site betting, and together begin a sustained growth online with codere.es through our unwavering commitment to transparency and responsible gambling.”

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