Unibet adds iSport Genius data service

3 February 2017

Unibet is to offer sports data platform provider iSport Genius’ products in the UK and Australia.

Under the terms of the deal, the partnership may be expanded to include Unibet’s platforms in continental Europe.

Melbourne-based iSport Genius provides an interactive consumer-facing tool, leveraging trillions of pieces of data into facts that help inform and educate punters on their choice of bet.

“We are always looking to partner up with forward-thinking product and content service providers,” said Erik Backlund, head of sportsbook at Unibet’s parent group, Kindred. “iSport Genius will be an exciting addition for our

Unibet customers, and the tool will add a different dimension to the all-important packaging of our offering across all channels.”

iSportGenius, which has offices in Australia, Asia, Europe and the Middle East, is backed by venture capital firm Regentbay Investments.

Nathan Rothschild, co-founder and partner at iSport Genius, said: “We are very pleased to be partnering with Unibet, a leading global sportsbook with significant operations in a number of jurisdictions.

“iSport Genius is a proven product and a perfect fit for Unibet with its ‘Luck is no coincidence’ slogan. The depth of our product will see Unibet take their data-driven angle to a whole new level. They are an excellent fit as we continue our global expansion.”

Related article: Ladbrokes Australia secures iSport Genius partnership