UFC launches first-of-its-kind sports betting product

11 October 2019

Mixed martial arts promoter the Ultimate Fighting Championship (UFC) has launched its own sports betting product, UFC Event Center, in partnership with IMG Arena.

The product — the first created specifically for a major sports body — will feature live betting options for every UFC fight as well as authorized UFC data.

Both the UFC Event Center app and the UFC’s official data feed will be licensed to sportsbooks and gaming operators, including IMG Arena’s existing network of more than 300 operators.

The UFC also boasted that Event Center will feature immediate bet settlement, live stats, live event information, a mobile-first design and 3D visualizations of live action.

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