Ubisoft teams up with theScore for esports video series
Canadian media business theScore has sealed a partnership with Ubisoft to create a video content series dedicated to the interactive entertainment company’s esports title, Tom Clancy’s Rainbow Six Siege.
The community surrounding the title – including teams and personalities – will feature in the series, with theScore’s esports content team producing the videos.
All of the videos will include custom-made branded integrations from Ubisoft to promote the company’s Pro League and international events.
The content will be hosted on theScore’s dedicated esports channel on YouTube, which has nearly 900,000 subscribers.
Between March and May this year, theScore’s esports division generated 64 million video views across its platforms, representing year-on-year growth of 188%.
Aubrey Levy, theScore’s vice-president of marketing and partnerships, said that the company’s esports division had established “a powerful reputation for highly engaging and dynamic video storytelling, providing competitive gaming fans globally with unrivalled access and insight into the titles, leagues, players and personalities they love”.
Last week, the New Jersey Division of Gaming Enforcement (DGE) approved the launch of theScore’s Bet.Works-powered sportsbook in the state. A full launch is anticipated ahead of the start of the new NFL American football season on September 5.