Traffic Generation signs casino convergence deal with Evolution Gaming International

15 April 2014

Traffic Generation has signed a licensing agreement with Evolution Gaming International that will focus on integrating Traffic Generation’s convergence marketing tools for the global land-based market.

EGI will implement the deal with its Juke Slot product, “a retrofit tablet that can be applied to any gaming device on the casino floor” and which provides “a simple hardware solution to enable operators to directly communicate with their customers during play” and has licensed a range of Traffic Generation’s convergence marketing tools that will be integrated with Juke Slot to power highly targeted player communications and messages.

The aim is to enable operators to deliver players with the right message at the right time with a view to increasing engagement, retention and monetisation.

Andy Caras-Altas, chief executive of Traffic Generation, commented: “We are delighted EGI has selected TraffGen to power its new Juke Slot system. It is another confirmation of TraffGen’s position as the market leader in land-based to digital convergence technology & services.”

Jegil Dugger, sales manager at EGI, said: “We are excited to be working with Traffic Generation and are confident that its advanced technology & marketing services, teamed with Juke Slots will revolutionize the way casinos communicate with their players in-property.”

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