Together for the Tote appoints Kemp as UK MD

23 May 2019

Racecourse owners and breeders organisation Together for the Tote has named Mark Kemp, formerly of Ladbrokes Coral Group, as its UK managing director.

Kemp has served as managing director for UK digital sports brands at Ladbrokes Coral since May 2017, taking on the same position at GVC Group following its acquisition of the business in March 2018.

Kemp was gaming director for digital, retail and omni at Coral prior to its merger with Ladbrokes. He was responsible for developing and launching Connect for Coral, the first single wallet omni channel product.

Outside of the gaming industry, Kemp has spent time as revenue management, sales and customer contact director at Travelodge Hotels Ltd, as well as both head of UK product, corporate, and head of revenue and pricing management at hospitality group Whitbread.

“I am really excited to be joining the team at what is an enormously important time for the business,” Kemp said. “This is a unique opportunity to invest and rejuvenate the Tote and enhance the special role the Tote plays in British racing.

“I have hugely enjoyed my time at Ladbrokes Coral and GVC, during a rapidly evolving time of change for the business. I would like to thank everyone I have worked with over the years who have delivered success with me and wish them well for the future.”

Alex Frost, CEO of the Alizeti consortium of racecourse owners that heads up the Together for the Tote organisation, added: “We have ambitious plans to grow the Tote and are bringing together dedicated people who are entirely focused on ensuring the Tote has a successful future.

“We are all looking forward to working with Mark when he starts with us later in the year.”

Together for the Tote was created with a target of securing racing’s finances for generations to come through a revitalised Tote. The organisation is backed by a number of stakeholders from across the industry, including racehorse owners with over 1,000 horses in training around the world.