theScore secures MLB partnership
Toronto-listed betting and media business theScore has been named an authorised gaming partner of Major League Baseball (MLB).
The deal provides the operator with access to official MLB data, league trademarks and logos for use in its mobile betting app, theScore Bet.
“We’re thrilled to work with MLB, helping bring our fans an even deeper experience as we begin our multi-state expansion of theScore Bet,” the operator’s founder and chief executive John Levy said.
“We know our fans are eager to watch and bet on America’s pastime, and we’ll be ready to bring them a best-in-class integrated media and betting offering when play resumes and for seasons to come.”
MLB executive vice president of gaming and new business ventures Kenny Gersh described theScore as an innovative business that shared the league's ambition of enhancing fan engagement across multiple platforms.