Tabcorp scores sports betting partnership with NBA
Australian lotteries and betting operator Tabcorp has entered into a partnership with North America’s National Basketball Association (NBA).
Under the multi-year agreement, Tabcorp will now serve as an authorised sports betting operator of the NBA in Australia and use official NBA league marks on its various platforms.
The partnership will also bring NBA TV, the league’s 24-hour television network, to Tabcorp’s Sky Channel in more than 4,400 TAB retail and entertainment sites across Australia.
Sky Channel will feature various NBA TV programming such as live NBA games, highlights and original content. In addition, Tabcorp will create its own NBA content and experiences for fans at its venues.
“Our goal is to support the growing appetite in Australia for the NBA, which currently features the strongest contingent of Australian players we have ever seen,” Tabcorp’s managing director for wagering and media, Adam Rytenskild, said.
“The NBA is popular with our customers, and we are proud to establish this partnership to bring fans of the competition a wide range of action in pubs, clubs and TABs. This creates an expanded sports offering, gives fans and our venue partners more value, and complements Sky’s unrivalled coverage of Australian and international racing.”
Scott Levy, executive vice president, managing director of NBA Asia, added: “Tabcorp’s extensive retail network will bring NBA TV to millions of fans throughout Australia. “We also look forward to working with Tabcorp on integrity monitoring in their new role as an authorised sports betting operator.”
The new partnership comes after Tabcorp last month also agreed a similar deal to become the official wagering partner of the National Football League (NFL) in Australia.
The agreement allows Tabcorp to create NFL content and experiences for Australian fans across its digital platforms and venues. In addition, TAB and the NFL will combine to promote the NFL’s official 'Pick’em' free-to-play football game.