Svenska Spel rolls out Verisec’s ID technology

16 October 2019

Sweden-facing gambling operator Svenska Spel has launched Verisec’s Freja eID technology as part of an effort to enhance its customer identification processes.

Svenska Spel agreed a deal in May to begin using Freja eID and has now integrated the solution across its Svenska Spel Tur and at Svenska Spel Sport & Casino platforms.

Customers had previously been referred to a single e-ID, but the introduction of Freja eID will mean that players are no longer locked to a specific login method.

Under new laws that came into effect in Sweden in January, licensed operators active in the country are required to use an e-ID to register customers in order to clarify their age and identity.

"Most companies that digitise their services put considerable resources on good user experience and to eliminate eventual friction for users who want to access the digital service,” Verisec’s chief executive Johan Henrikson said. “Thus, not keeping users locked to a specific sign-in solution is an important step.

“We believe that this is not only positive for the users, we also believe it is a strong competitive factor in that Svenska Spel is the first gaming company with a gaming license that offers its users more than one e-ID.”

Svenska Spel has, on numerous occasions, stated its commitment to increasing the protection of its customers. This week, Svenska Spel’s chief executive Patrik Hofbauer declared his support for plans to introduce a ban on select betting markets in Sweden in order to help clamp down on match fixing in sport.

The operator this month also published a new report that suggested player protection measures must now be tailored to different age groups, and that mandatory limits are more effective than voluntary in ensuring players can gamble safely.