Supabets expands in-play service with Betradar

11 July 2014

African-facing sports betting company Supabets has expanded its in-play offering through the integration of live betting solutions from Betradar, the sports betting and data brand of Sportradar.

Betradar’s fully automated live betting solutions offer coverage of more than 15,000 live matches per month, spanning 16 different sports across over 100 betting markets.

The expanded in-play betting service is now available via Supabets’ online and retail betting businesses.

In addition, Supabets has also integrated the Betradar ‘Live Channel’ in 60 retail shops across Africa.

The Live Channel combines live odds, statistics and pictures from sporting events around the globe on a single screen.

“With the integration of Betradar’s in-play products we guarantee an entertaining live betting solution customised to satisfy the needs of all sports enthusiasts,” Supabets chief executive officer Phillip Anastassopoulos said.

“The partnership with Betradar has significant strategic value to Supabets’ vision statement, as well as future portfolio expansions, as demonstrated by the integration of the Live Channel into our retail business.”

Gregory Parsons, Betradar’s director of sales for the African market, added: “In-Play Betting is now gaining a great deal of attention in the African markets and will no doubt become the key turnover driver for bookmakers.

“Betradar are convinced the live-betting expansion under-taken by Supabets will be the perfect catalyst to drive future growth.”

Related article: Betradar launches In-Play Minigames with 500.com