The Sun links up with Titanbet

15 October 2014

Playtech subsidiary has moved to bolster its position in the UK market by entering into a partnership with national daily newspaper the Sun.

Under the agreement, will sponsor the newspaper’s daily betting column.

In addition to branding throughout the column, will launch a number of initiatives to attract new customers and further social media opportunities are being explored. spokesperson Russell Yershon said: “The Sun’s betting column will give us excellent exposure for the brand and great reach when it comes to sports bettors as we look to execute our launch strategy in the UK.

“Throughout the football season we’ll be offering exclusives to readers to use on the desktop and mobile platform, including topical specials on the big events.”

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