Sportradar expands solutions range with Optima acquisition
Sportradar says it has become a fully integrated turnkey sports betting provider through the acquisition Spanish sportsbook and igaming platform Optima for an undisclosed sum.
While the terms of the deal have not been announced, it is described as having been completed, effective immediately.
The acquired business, Optima, was founded in 2012 by former Stan James chief technology officer Jacob Lopez, who currently serves as its chief executive. It supplies a number of clients, most recently striking a deal to provide its platform for Betfred, as the operator moves into the Spanish market.
Lopez described the acquisition as “the next natural step” for the business.
It adds a player management to Sportradar’s existing betting services portfolio, allowing it to offer a dedicated betting and gaming platform to clients, complemented by its existing sports data, risk management and marketing services solutions. The supplier aims to target clients in established and emerging markets as and when they regulate.
However, its sports data and risk management services will remain platform-agnostic, allowing it to continue to supply partners active on in-house or third party platforms.
“This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions,” Sportradar chief executive Carsten Koerl said.
“Optima utilises the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.”
Lopez added: “Sportradar is an organisation that I have admired for a very long time, and we couldn’t be happier to be joining forces with them.
“There are numerous and evident product synergies between the two companies and it really is the perfect fit in terms of a fully integrated one-stop shop solution for sports betting and e-gaming operators around the world,” he explained. “We are excited about the potential of the combination of the leading trading, risk management and betting entertainment services with the leading integral omnichannel sports betting and gaming platform.
“We are fully committed to a common vision and will work hard to continue ensuring Sportradar also offers the leading platform services for the group.”